Do Webinars Work? Webinars have the ability to attract new prospects to your website and help nurture existing prospects down the sales funnel. A recent Special leads study by ON24 reported that the average webinar captures 433 registrants and 42% of those will attend. However, industry standard webinar drop-off rates are quite high (10%), mainly due to poor audience Special leads engagement. Assuming you already have good presentation, how can you improve? Why the Weatherman?
Ever wondered why a weatherman presents the weather in person Special leads rather than just a voice-over with satellite maps? It’s because even a dry topic like rainfall levels is much more interesting with a live presenter and this humanization of content is critical in engaging Special leads a TV audience. Body Language is Lost Webinars have become a standard tool for marketing; however their main drawback is that they cut out more than 70% of Special leads communication, i.e. the body language of the presenter.
Although technically webinars allow you to use your webcam, this Special leads is rarely done in practice. Low Cost Green-screen Technology Green-screen technology used by the weatherman has been around since the 70s; however it’s far too cumbersome and expensive for most marketers. Bring in the Xbox. Using its Kinect camera – or another depth sensing camera - Special leads combined with cutting-edge software from PersonifyLive, you can now project live an in-screen avatar into your webinar with ease and more importantly on the cheap. Connect with Your Audience At