Onsite Glossary: When users seem to need a brief explanation of a term Different types of underlying content (ie, "content upgrades"): If you want to say a lot about your search terms, you can create a huge PDF guide or infographic that you can download and take home with your customers. We recommend that you be able to do it. Here are some examples of digital products that you can develop to collect and monetize your leads based on your keyword research process . Read More: How to Create a Content Marketing Strategy If You're a Beginner Step 3: Identify Seasonal Content Again, your common sense can help you find keywords that need to be implemented by a particular date.
For example, Halloween whatsapp database Snack is a very straightforward keyword that indicates that related content should be published at least a week before the holiday. Google Trends also helps prepare editorial calendars for publishing new articles in time for holiday and seasonal trends (back to school, national holidays, etc.). Google trend season Step 4: Identify the required action Some keywords are action items for creating new content Some keywords may be used to optimize or update older articles
When you use keyword research to organize your content marketing strategy, you end up with: Spreadsheet I'm using another editorial calendar dashboard in Cyfe . Not only can you iFrame as many Google Docs as possible there, but you can also import Google Calendar and keep your plans next to your edit ToDo list. You can also add team members (editors, writers, onsite optimization managers) to create a centralized dashboard for your content marketing tasks. cyfe Optimizing content for selected keywords Forget keyword density. Forget keyword tags. It's amazing how many people still associate keywords with these two outdated SEO concepts.